Integrated podcast advertising

Things Have Changed podcast collaborates with brands to create original storytelling that connects with audiences

Why podcast advertising?

Because it works. Nearly 100 million people in the U.S. listen to podcasts each month. And when you talk to them, they pay attention. But this isn’t just about the stats. Our hosts make advertising personal. They capture listeners’ attention, empower them with knowledge, and satisfy their curiosities. Over time, listeners develop a uniquely engaging, intimate, and trusting relationship with our hosts and partners that inspires them to act. Whether you’re a growing brand or global brand, our podcast advertising delivers.

90%
of podcast listeners say they listen to ads

80%
of podcast listeners are able to recall brands that advertised on an episode

70%
of podcast listeners make it to the end of the episode

50%
of podcast listeners are more likely to buy from a brand after hearing them on a podcast

Our advertising capabilities

Reads

Reads are organic, authoritative descriptions of a brand, product, or service spoken by voice talent. We collaborate with brands to craft scripts that are authentic to the voices who read them, and ensure that they connect with the audiences who hear them.

Segments

Segments are highly-produced original stories that bring the experience of a brand, product, or service directly to listeners. With interviews, spotlights, and our signature explainers, we collaborate with brands to develop thoughtful audio narratives that prove our partners’ value through example.