Product placement is key to sales and profit in supermarkets and grocery stores..
Every aisle of a supermarket has 100s of different brands of products, all vying for your attention and aiming to ultimately end up in your shopping cart.
Getting your product into a new store is hard enough on its own. How do you measure your product availability, inventory levels, product placement or even know what your competition is doing in a store that you do not own?
This data is hugely important for CPG (Consumer Packaged Goods) companies, but has been largely unavailable before.
Our guest today on THC, is aiming to solve this problem with cutting edge image recognition tech!
Today, we have Erik Chelstad, Co-founder and CTO of Observa, a technology company that helps CPG brands understand their customers better through sophisticated data gathering at the brick and mortar stores, using AI to collect data from the pictures, and delivering rich insights to the brand owners.
Their image recognition technology can increase sales force productivity, improve shelf condition insights and help drive incremental sales